BS - Business Administration - Marketing

Program Number: 0492

The Marketing Concentration prepares students for positions in consumer and business marketing including product/brand/market management, new product planning, integrated marketing communications, advertising, sales, retailing, wholesaling and international marketing.

The version of the program that applies to you depends on your semester of admission to the program.

If you are unsure regarding your semester of program admission (also known as the "catalog term"),
please see your academic advisor or the department chairperson for this information.