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Accreditation Council for Business Schools and Programs

Department of Business & Economics




Marketing career opportunities can be found in every type of company and organization: domestic and international, consumer and business-to-business, manufacturing and services, even in government and not-for-profit organizations (in fact, non-profits offer many exciting marketing opportunities).   The Marketing concentration at Edinboro University prepares you for these opportunities.




A few of the many career opportunities in Marketing include:

  • marketing management
  • e-marketing
  • new product planning
  • product/brand management
  • retailing
  • wholesaling
  • sales promotion
  • advertising
  • sales
  • marketing research
  • customer or market analysis
  • customer relations
  • international marketing


Marketing students learn how to plan and execute marketing programs that will satisfy customers' needs as well as their employer's objectives.  They learn new product planning, product management, pricing strategies, advertising and promotion techniques, and how to distribute goods and services to the customer.  A wide variety of marketing courses are available to students:

  • Advertising and Promotion
  • Business Marketing
  • Channels of Distribution
  • Consumer Behavior
  • Electronic Marketing
  • International Marketing
  • Marketing Analysis and Planning
  • Marketing Research
  • New Product Planning & Development
  • Professional Selling

Go to Descriptions of Marketing Courses

Of course, an effective marketer also knows the economic principles underlying business activity, the role of finance and operations in a firm, and the precepts of management. Thus, marketing students also take courses in economics, accounting, finance, management, information technology, analytical methods and business law.

Business electives in the marketing program afford students the opportunity to pursue complementary areas of interest from human resource management to economic forecasting.

Free Electives can be used for internships, additional business and economics courses, and/or virtually any other course the university offers.  These flexible credits enable students to explore areas of personal and/or professional interest.

The Curriculum Requirements Sheet and Recommended Course Sequence for the Marketing concentration may be found here. 



The fields of international business, logistics, and entrepreneurship often are of interest to marketing students. The flexibility of Edinboro's business degree programs allows marketing students to take many courses in these areas as well.

Additional information on these fields is available:  



For more information, please contact Dr. Janis Stamm, Department Chairperson, at 814-732-2407 or at .