Master of Arts in Communication Studies
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Scholarship Award Call for Applications. Applications are now being accepted for the Mary Alice Dye Sholarship Award for Fall 2010. For criteria and details of this award, go the the Sholarship Fund page.
MACS Program Overview
The Master of Arts in Communication Studies (MACS) program enables students to develop expertise in managerial and leadership communication, integrated marketing, intercultural and international relations, public communication, and conflict management, depending on individual interest. Graduates of the program work in businesses and corporations, non-profit and social service organizations, governmental and educational institutions, political and international agencies. Some graduates continue their education in doctoral programs at research institutions nationally and internationally.
Goals of the MACS Program
- To provide students with a foundation for successful performance in communicative and decision-making roles essential to the operation of human enterprises and institutions of every description.
- To provide students with a sound understanding of the diverse forms of communication and information theory, and how to apply these theories in analysis of organizational, institutional and other relational issues.
- To enhance students' creative skills, especially in the use of new communication technologies.
- To introduce students to quantitative, qualitative, and critical methodologies and procedures of research and analysis in human communication.
- To prepare students to design, carry out, and evaluate projects in the communication field.
Competencies of the MACS Program
- Managing diverse persons and interests competently and prudently.
- Developing leadership capabilities at all levels of communication.
- Developing integrated marketing capabilities.
- Gathering, analyzing and presenting materials accurately and systematically.
- Developing critical thinking capabilities.
- Working skillfully with computer mediated communication technologies.
- Constructing public images and texts persuasively, through various mediums.
- Reading, listening and reporting accurately.
- Developing new linguistic abilities and appreciation for diverse cultures.
- Developing respect for and civility toward others.
