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Master of Arts in Communication Studies

 

Welcome to the Master of Arts in Communication Studies (MACS) website.  

For over twenty years, the MACS program has been providing high quality graduate education in managerial and leadership communication, integrated marketing communication, intercultural and international relations, political communication, and conflict management, mediation and resolution.  

Graduates of the program work in non-profit and social service organizations, governmental and educational institutions, businesses and corporations, political and international agencies. Some graduates continue their education in prestigious doctoral programs at research institutions nationally and internationally.  

MACS students take courses on campus in the evenings, and online through the new web based version of the program.  The brochure for the web-based program can be downloaded here.  See the newsletter link below for recent program developments, faculty and alumni updates, and student accomplishments.  

MACS Newsletter Fall 2009

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Mary Alice Dye Green Scholarship Award Call for Applications  

Applications are now being accepted for the Mary Alice Dye Green Scholarship Award for Working Professionals, to begin Fall 2010.  To be eligible, a student must be enrolled in at least two graduate courses (6 Credit Hours) and working full time in a communication-related profession.  For further details of this award, go the the Scholarship Fund page, or contact Dr. Andrew R. Smith, MACS Program Head, arsmith@edinboro.edu.


MACS Program Goals

  • To provide students with a foundation for successful performance in communicative and decision-making roles essential to the operation of human enterprises and institutions of every description.
  • To provide students with a sound understanding of the diverse forms of communication and information theory, and how to apply these theories in analysis of organizational, institutional and other relational issues.
  • To enhance students' creative skills, especially in the use of new communication technologies.
  • To introduce students to quantitative, qualitative, and critical methodologies and procedures of research and analysis in human communication.
  • To prepare students to design, carry out, and evaluate projects in the communication field.

MACS Program Competencies

  • Managing diverse persons, groups and interests fairly and effectively.
  • Developing leadership capabilities at all levels of communication.
  • Developing integrated marketing capabilities (public relations, advertising, marketing).
  • Gathering and presenting materials accurately, systematically and credibly.
  • Developing critical thinking and analytical capabilities.
  • Working capably with the most recent computer mediated communication technologies.
  • Constructing public images and texts persuasively, through various mediums.
  • Reading, listening, reporting, measuring, predicting and interpreting accurately.
  • Developing linguistic abilities, and knowledge of and appreciation for diverse cultural groups.
  • Engaging in constructive problem solving individually and in groups.
  • Developing conflict management, mediation and resolution capabilities.
  • Developing respect for and civility toward clients, customers and colleagues.