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NBA executive, panel discussions to highlight public relations conference at Edinboro University April 28

04/12/2011

Edinboro, Pa. – A public relations executive from the National Basketball Association is among the featured speakers and panelists scheduled to participate in the “Public Relations for the Public Good” conference at Edinboro University on Thursday, April 28.

Nadine Glinski, the NBA’s senior director of community relations, will serve as luncheon keynote speaker at the conference, which highlights the role played by public relations professionals in generating essential civic, philanthropic and community support among the profession’s objective.  Glinski will discuss “NBA Cares,” the league’s global community outreach initiative that addresses social issues such as education, youth and family development, and health and wellness.

“Nadine Glinski and the ‘NBA Cares’ program are a perfect fit for a conference that seeks to highlight the many and varied contributions that public relations professionals make to the common good,” said Dr. Tony Peyronel, chair of  Edinboro University’s Communication and Media Studies Department. Peyronel is faculty advisor of Edinboro’s Chapter of the Public Relations Student Society of America (PRSSA) and immediate past president of the Northwestern Pennsylvania Chapter of the Public Relations Society of America (PRSA), the two organizations sponsoring the April 28 conference.

As the NBA’s senior director of community relations, Glinski is directly responsible for the delivery and communication of “NBA Cares” initiatives, as well as activations to NBA, WNBA and D-League teams, including “NBA FIT” and “NBA Green.” Prior to joining the NBA in 2001, she worked for 16 years with the Cleveland Indians, managing the Cleveland team’s Broadcasting Department, including talent and network relations, on-field and in-park special events and activities, as well as brand management.

Dr. Emily Sinsabaugh, Vice President for University Relations at St. Bonaventure University, will open the conference with a stimulating presentation entitled, “PR to the Rescue: the Evolution of Accountability as a PR Strategy.” Sinsabaugh, an Edinboro University graduate, worked for 11 years as the Executive Assistant to the President for University Communications and Administrative Initiatives at Edinboro.

Other conference highlights include panel discussions examining how PAPA Advertising helped the Kanzius Cancer Research Foundation win a $250,000 Pepsi Refresh Grant, and Allegheny College’s efforts at promoting environmental sustainability and other “green” initiatives. The panels will be moderated by Mike Smiley, vice president of PAPA Advertising, and Josh Tysiachney, Associate Vice president for Advancement Communications at Allegheny College, respectively.

The conference will be held in Edinboro’s Van Houten South Dining Hall from 9 a.m. to 4 p.m. Attendance will be limited to 100, so early registration is encouraged. Cost is $10 for PRSSA members, $15 for PRSA members and $25 for non-members. Registration forms are available at www.edinboroprssa.org.

For additional information, please e-mail dhall@edinboro.edu, or phone 814-732-1595.