Edinboro University secured four awards for public relations and branding during a regional award ceremony this month.
The Northwestern Pennsylvania Chapter of the Public Relations Society of America (PRSA) awarded Edinboro’s Center for Branding and Strategic Communication two PRSA Niagara Awards for its work with the Innovation Beehive Network, while Edinboro’s chapter of the Public Relations Student Society of America (PRSSA) earned an additional award.
Mason Kuhr, a junior Edinboro University student majoring in Communication Studies, took home the Public Relations Student of the Year award as the chairperson for the Edinboro University Players and the publicity chairperson for the Applied Communicators of Edinboro (ACE) organization.
“Winning this award was a reflection of the effective learning I have received here at Edinboro,” said Kuhr, a Brooklyn, Ohio, native who is pursuing minors in Public Relations, Leadership Studies and Journalism. “All I did in this competition was apply what I have learned in my various classes over the past three years. It was an honor to receive this award.”
In addition to his work as committee chairperson, Kuhr is also an active member of Edinboro’s community theatre program and Alpha Psi Omega – the national theatre honor society. He also serves as volunteer youth program director for Camp Butler's National Youth Leadership training staff.
Along with the regional award, Kuhr also won a $500 cash prize.
“When I enter the workforce, I don’t want a job where I am miserable doing the same thing every day in a closed system,” said Kuhr, who chose Communication and Public Relations as a career path because of the freedom and mobility of the field. “I want to talk to people. I want to network with others, and I want to use my personality and creativity to learn more and teach others what I know.”
Edinboro’s branding center earned a gold award in the Video News Release/Marketing Video category for a promotional video for Sarah Reed Children’s Learning Center, which focused on employee recruiting for graduates of four Erie County universities.
In the Publications: Print or Digital category, Edinboro earned a silver award for branding on behalf of Two Sparrows Learning Systems.
Edinboro’s PRSSA won “Best in Show” among student entries for its work with the 2017 Celtic Holiday Celebration, a benefit concert for the Ryan Cappelletty Scholarship Fund.
“To be recognized by peer judges from across the country is an important validation of the quality of work that is provided for clients within the Northwest Pennsylvania Innovation Beehive Network,” said Dr. Tony Peyronel, executive director of the Center for Branding and Strategic Communication. “It reinforces that our Center for Branding and Strategic Communication is using faculty and students to produce work that is on a professional level.”
The Northwestern Pennsylvania PRSA honored public relations efforts by local organizations, school districts and non-profits during its 5th Annual Niagara Awards. The list of 2018 winners, as judged by a panel of 10 individuals, include Allegheny College, Diocese of Erie, Erie Bar Association, Erie Community Foundation, Erie Insurance, Erie SeaWolves, General McLane School District, Junior Achievement of Northwestern Pennsylvania, NAMI of Erie County, Penn State Behrend, Room 33, Stevens Strategic Communications, UPMC Hamot and WCTL – Faith, Family, Fun.
Individual awards were granted to Erie News Now’s Lisa Adams (Broadcast Journalist of the Year), Erie Times-News and GoErie’s Sarah Grabski (Print Journalist of the Year), ATHENA Erie’s Linda Stevenson (Community Relations Person of the Year), Erie SeaWolves’ Greg Coleman (Public Relations Person of the Year) and WQLN’s Marcus Atkinson (Digital Media Person of the Year).
For more information about the Northwestern Pennsylvania Chapter of the Public Relations Society of America (PRSA) – a professional organization that brings together public relations, communications and marketing practitioners throughout Erie – visit www.prsanwpa.org.
Photo caption: Edinboro University student Mason Kuhr, a junior majoring in Communication Studies, earned the Public Relations Student of the Year Award from the Northwestern Pennsylvania Chapter of the Public Relations Society of America (PRSA). Joining him are Karen Kraus Phillips, vice president of marketing at Erie Insurance, and Rebecca Styn, president of the NWPA PRSA Chapter.