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Perhaps you're drawn to the fast-paced world of advertising or fascinated by how market research impacts profitability. Maybe you're even curious about how consumer behavior drives new product development. Learn to meet consumer needs in today's global and digital marketplace with a bachelor's degree in Marketing from PennWest Edinboro.

ACBSP Accreditation

All of Edinboro's Bachelor of Science in Business Administration concentrations are accredited by the Accreditation Council for Business Schools & Programs (ACBSP), which accredits quality business programs across the globe. Learn more about accreditation.

Why Edinboro Stands Out.

Marketing is essential to businesses all over the world. With a B.S. in Marketing from Edinboro, you can help businesses effectively create, communicate and deliver messages about goods and services. You can also help them maximize profits through sound and ethical decision-making.

You will thrive in small classes taught by faculty with professional experience. Following a curriculum that emphasizes the foundations of business, the faculty in marketing will help you to bridge the gap between academics and industry.

Our program rounds out your education with core courses that build ethical judgment and critical thinking skills, which you'll need to be ready to compete in today's business world.

To further boost your career potential, you may also pursue a Master of Business Administration from Edinboro.

Employment Growth for Marketing Managers
Employment Growth for Market Research Analysts
Median Annual Salary

Job Outlook: Excellent

The U.S. Bureau of Labor Statistics projects a 10% growth in the employment of marketing managers from 2016-2026, and a 23% growth for market research analysts.

The median annual wage for marketing managers was $136,850 in May 2019.

The median annual wage for advertising and promotions managers was $125,510 in May 2019.

How Edinboro Supports You.

You'll build rapport with our faculty, who serve as mentors and advisors and participate in every aspect of your education. They will give you the foundation you need to succeed.

Real-World Experiences

Internships help you hone your skills and provide insight into what it's like to work in the field of marketing. Many potential employers, both in and out of state, offer internship opportunities at popular sites such as:

  • Erie Insurance
  • Erie Pepsi Co.
  • Tom Ridge Environmental Center
  • Lord Corporation
  • Bensur Marketing
  • Walmart

Exciting Career Options

Your Marketing degree will take you places. Our alumni are successfully employed in consumer and business marketing fields as diverse as:

  • Product/brand/market management
  • New product planning
  • Integrated marketing communications
  • Advertising and sales
  • Retail, wholesale and international marketing

Your Future

A recent alumni survey shows that 100% of our graduates have found jobs or been accepted to graduate school within six months of graduation. They are employed by companies and government agencies including:

  • Erie Insurance
  • Enterprise Rent-A-Car
  • FishUSA
  • Junior Achievement
  • Nationwide Insurance
  • Steris Corporation
  • Superior Group

Questions About This Program?

Dr. Michael Engdahl
Department Chair
215A Hendricks Hall
Phone: 814-732-2412

Curriculum Sheet Course Sequence


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Take charge of your experience. Ask questions, meet our students and professors, and see the campus yourself.

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