Edinboro University’s Center for Branding and Strategic Communication served 11 clients during the spring semester, engaging five classes and nearly 60 students on a variety of projects that included graphic and web design, video production and comprehensive public relations campaigns. In addition, the Beehive employs several undergraduate students and provides graduate assistantships and stipends to two to four graduate students all working to develop innovative and collaborative creative projects.
The center, which began operation in the spring of 2018 and will increase capacity in fall of 2018, is part of the NWPA Innovation Beehive Network, a collaborative initiative between Edinboro, Penn State Behrend, Gannon University and Mercyhurst University that focuses on facilitating new business development in Northwest Pennsylvania. This new initiative at EU is funded by grants from PASSHE, Ignite Erie (Erie County Gaming Revenue Authority), the Appalachian Regional Commission (Department of Community and Economic Development) and the Economic Development Administration (Department of Commerce).
Brigette Davitt, the center’s creative director, has just completed a mural in the lab, located on the second floor of Baron-Forness Library. Personnel from the University’s Facilities and Information Technology Services offices are also hard at work this summer, renovating the lab area and setting up computer hardware and software, cameras, 3-D printers and other equipment with applications in web and graphic design, digital video production and other areas.
Potential clients interested in utilizing the center’s services should contact Tony Peyronel, the center’s executive director, at 814-732-2166 or firstname.lastname@example.org. Other Edinboro faculty members who were involved in working with clients during the spring semester include Diane Crandall and Cassandra Reese from the Art department and Chris Lantinen and Stewart Nash from the Department of Communication, Journalism and Media.